What Users Want from a Digital Marketing Campaign in 2017

Thanks to shifts in consumer demands and new technological features, new digital marketing campaigns should cover these aspects:

Brand values

Brand values have never been more important. We’ve been saying this for years, but the current political climate emphasizes them even more.

Again, we don’t want to get into politics. Environmentalism is just one form of social responsibility people want to see. Your other options include:

And where’s a better place to brag about your efforts than social media? Don’t worry, you won’t come off as boastful. This is what people want to see!

Mobile-first

A mobile-friendly website just doesn’t cut it anymore. Since people now spend more time on their smartphones, they’d rather use sites that were designed specifically for mobile devices.

Marketers have called this the transition from mobile-friendly to mobile-first. And it doesn’t just affect your website design, either.

Want to send out a new marketing email? You should assume the majority of your subscribers will open it with a phone. Want to share content on social media? Most of those clicks are going to come from smartphones and tablets.

Live video

A live streaming video provides a unique opportunity to every business that’s brave enough to embrace it. If you approach it with the right strategy, then it’s a great way to engage and interact with users as well as get tons of feedback for your brand.

Those two points cannot be any more important. Building transparency goes right along with the brand values we talked about early. You can use live video to show them in action and share them with your followers.

The second point, organic interaction, is what social media is all about. It’s difficult to get followers to talk to you. That’s why businesses create content — to spark a conversation and get insights from their followers.

Live streaming just so happens to be an extremely effective form of content creation. It requires some designing and planning but absolutely justifies those costs.

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