What content to fill the telegram channel of an IT company?

Many companies have switched to Telegram and are trying different concepts for maintaining their accounts. Some simply duplicate the news content that comes out in the site’s newsfeed, while others try to emphasize a specific topic. But should you turn your channel into a relay of news from the site? It definitely should, but beyond that it needs something else. But what?

It can be not only news items, but announcements of events, additional materials and recordings of webinars, employees’ columns, cases, interviews, important publications in the press, participation in exhibitions, photo and video reports, etc.

It makes sense to involve not only marketing and PR departments but other departments as well. There are always those who have interesting ideas.

You can also expand your channels with third-party content, but it would be nice if it were at least somewhat unique and valuable. For example, it makes sense for IT companies to write about important industry processes in the evaluations of reputable analytical companies and give their comments explaining certain market trends.

Content from partners and friendly businesses is also a treasure trove for expanding the audience at the expense of the partner’s audience, but such collaborations are worth discussing in order to achieve the maximum overlap effect. For example, distributors have a lot of vendors, and as a rule, all the news with them ends with the announcement of the conclusion of the distribution agreement, but you can maintain interest in partners by publishing significant events from their life, once again reminding them about the distribution contract. There is nothing to say about integrators, just a huge field for creativity.

As a result, you can get quite a great number of regular columns:

The views and reactions will show what goes in and what doesn’t.

Now in the arsenal of specialists, represented by telegrams, there is actually their own media, in which a company can bring to various audiences not only what is happening within the company, but also the vision of the market, expectations, position on certain business processes, to share expertise, to show the benefits of work, both for employees and partners, to entertain in the end. In general, don’t just get hung up on news, think about the values, the representation of you through the prism of what you write and what you report. More stories, examples, people…, more diverse content.

Why should I subscribe to you? Can I learn more about your business from telegrams than I can from your website?

And one more point. If you write a lot, but often, then at the end of each week you should do a small digest of the posts that came out, not all of course, at least the most important ones from your point of view. Not everyone is ready to scroll up, even with a significant interest in your content.

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